The Polaris Group is a startup which provides business development through curated audience events in the alternative asset funds space. Clients are able to connect with a curated audience through a series of events with expert panels and follow-up introductions. Polaris events drew a unique and high-level set of attendees. Breakfast events were held at Crowell & Moring LLP, a 500 attorney law firm in midtown Manhattan.
We worked with the Polaris Group on their branding & identity, designed & developed a new site, and produced an introductory promotional video.
Breakfast events had attendance of between 75 and 100 people and topics included moderated panel discussions on private equity in Fintech, IPO’s for offshore companies, fashion & apparel private equity, and challenges of international expansion.
Past panelists included Ron Insana from CNBC, economists, angel investors & venture capitalists, partners from law firms, accountants, and managers from banks such as Citibank, JP Morgan, and Wells Fargo.
We worked closely with Polaris to discover what makes them unique in the business events space and designed & developed a website and basic identity, applied to their marketing materials.
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