THE POLARIS GROUP

Building Connections Through Conferences

The Polaris Group was a startup providing business development through curated audience events in the alternative asset funds space. The goal was to connect clients with a curated audience through a series of events with expert panels and follow-up introductions. Polaris events varied from an intimate 5 person lunch to 80 to 100 attendee conferences.

 

Panel Discussions With a Specialized Audience

Breakfast events were held at Crowell & Moring LLP, a 500 attorney law firm in Manhattan, and featured panels covering topics such as private equity in Fintech, the Internet of Things, IPO’s, fashion & apparel private equity, and international expansion. Panelists included correspondents such as Ron Insana from CNBC, economists, angel investors, hedge fund managers, VCs, attorneys, and investment bank directors.

Digital Media, Identity & Video Clip

We worked very closely with Polaris as their partner, helping with every aspect of the startup’s identity and marketing, including designing & developing a website, creating a logo and basic marketing materials, and filming and producing an introductory promotional video.