Building Strategic Relationships Through Alternative Investments Conferences
The Polaris Group was a business development through curated audience events in the alternative assets space. The goal was to connect clients with a specialized audience through a series of events with expert panels and follow-up introductions. Events varied from an intimate 5 person lunch to 80 to 100 attendee conferences.
High-Powered Panelists and Audience
Polaris’ larger events were held at Crowell & Moring LLP, a 500 attorney law firm in Manhattan, and featured panels covering topics such as private equity in Fintech, the Internet of Things, IPO’s, fashion & apparel private equity, and international finance.
Panelists included esteemed guests such as Ron Insana from CNBC and Liz Ann Sonders from Charles Schwab. The audience included hedge funds managers, angel investors, venture capital partners, and investment bankers.
Comprehensive Branding & Digital Media
We worked as Polaris’ strategic partner, helping with every aspect of the startup’s identity and marketing, including designing & developing a website, creating a logo and basic marketing communications, and filming and producing an introductory promotional video.