Ascend Financial Education & Equity Research is a startup in the area of equity research and capital markets education. Founded by a group of former Wall Street professionals, Ascend provides independent, sell-side equity research for small cap companies, with a special focus on companies without research coverage.
The startup’s education arm offers practical hands-on training and mentoring for both individual traders and financial advisors in the capital markets — both the fundamentals as well as the more advanced technical mechanics.
We worked the Ascend team in a number of ways, including branding, marketing, and digital media production. From Ascend’s need for a high-end identity and written content emphasizing their independence and institutional level understanding to ideas on marketing their services online and through seminars, we designed & developed websites, created sell sheets, and came up with marketing plans.
We also created several pitch / presentation decks as sales tools for their prospects as well as a demo of online tutorial & certification exam for a prospective financial workstation client.
Among our services for Ascend was the design & development of four unique websites, each focusing on a different set of services. The three main sites we produced are:
ascendequityresearch.com — basic site for Ascend’s equity research services for small cap companies
ascendfintel.com — short demo of an online tutorial & certification exam for a new financial workstation
ascendfinancialeducation — main site for the company’s educational services
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