An Insurance Law Boutique

Morgan Melhuish Abrutyn is a highly-regarded law firm founded in 1910, located in Livingston, New Jersey. The firm’s 30 attorneys are focused in the practice areas of insurance law and a wide range of civil litigation. Their attorneys are regularly recognized as “Super Lawyers” and the firm has been selected by US News & World Report as a Tier 1 personal injury firm in New Jersey.

Identity, Digital Media & Photography

We also designed a new logo for the Morgan Law Firm, for the website as well as the firm’s business cards and other marketing materials.We reworked and modernized Morgan’s online presence, designing & developing a modern, responsive WordPress website with a full-screen look & feel.  With a homepage rotator, a news blog, homepage news summaries, and detailed attorney bio pages, the new site conveyed an entirely different brand for the firm than its predecessor.

Two Full Days of Photography for Entire Team

Our portrait photography focused on capturing full-body shots of each attorney in a variety of poses, the best of which was added to the attorney’s detailed bio page. 30 attorneys were photographed over a period of two days. We also captured shots of attorneys in conferences, meetings, and one-on-one discussions — the addition of these images throughout the website created an online presence which conveyed the firm’s personality and dedication to clients.