Morgan Melhuish Abrutyn is a highly-regarded law firm founded in 1910, located in Livingston, New Jersey. The firm’s 30 attorneys are focused in the practice areas of insurance law and a wide range of civil litigation. Their attorneys are regularly recognized as “Super Lawyers” and the firm has been selected by US News & World Report as a Tier 1 personal injury firm in New Jersey.
We reworked and modernized Morgan’s online presence, designing & developing a modern, responsive WordPress website with a full-screen look & feel. With a homepage rotator, a news blog, homepage news summaries, and detailed attorney bio pages, the new site conveyed an entirely different brand for the firm than its predecessor: www.morganlawfirm.com.
Our portrait photography focused on capturing full-body shots of each attorney in a variety of poses, the best of which was added to the attorney’s detailed bio page. 30 attorneys were photographed over a period of two days at the firm’s offices in Livingston, New Jersey.
Simultaneously, our photography team captured shots of attorneys in conferences, meetings, and one-on-one discussions — the addition of these images throughout the website — in a slideshow, banners, and other areas — created an online presence which conveyed the firm’s personality and dedication to clients.
We also designed a new logo for the Morgan Law Firm, for the website as well as the firm’s business cards and other marketing materials. After a number of rounds of variations, the firm chose a text-only logo with an orange color and modern font, with “MMA” as the firm’s immediately recognizable initials.
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