The Metrus Group is a consulting firm which helps leaders build organizations that attract, grow and retain the best talent through an employer brand, a fulfilling employee experience, and a high-performance culture. With a team of 15 partners and associates, Metrus has worked with top Fortune 500 clients: Walmart, Johnson & Johnson, Hewlett Packard, Novartis, PSEG, McDonalds, among others. They also conduct research studies and educate companies on leadership.
We designed & developed a new, full-screen, parallax-style WordPress site for Metrus, radically transforming their online presence, greatly improving the user experience, and automating some of their back-end functionality: www.Metrus.com
Our design aesthetic was to use interesting, high-impact photographs of people and dynamic environments in order to signify the very high-level work that Metrus does. In contrast to the firm’s old site, which featured frequently used “techie” icons and stale & overused stock photos, we sought to find photos with an artistic touch, which beckons the visitor to explore further.
The WordPress site was centered around individual services and case studies pages. On the homepage, “About Us” icons and a breakdown of 5 basic services enables visitors to orient themselves. A central “Case Studies” page with studies likewise provides short summaries (upon mouse hover), so that visitors can choose the industry and story to read further.
In addition, we made a few functional additions to Metrus’ website which helped automate some of the firm’s marketing outreach. A “Recommended Readings” functionality allows users to check any number of articles, book chapters, and white papers available for reading, and submit a request — the system then automatically sends those articles to the user.
Finally, the addition of a blog, with easy to add posts via the admin enabled Metrus’ staff to quickly add articles, events, and other happenings to the home as well as a separate news archive page.
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