The Metrus Group is a consulting firm which helps leaders build organizations that attract, grow and retain the best talent through an employer brand, a fulfilling employee experience, and a high-performance culture. With a team of 15 partners and associates, Metrus has worked with top Fortune 500 clients: Walmart, Johnson & Johnson, Hewlett Packard, Novartis, PSEG, McDonalds, among others. They also conduct research studies and educate companies on leadership.
We designed & developed a new, full-screen, parallax-style WordPress site for Metrus, radically transforming their online presence, greatly improving the user experience, and automating some of their back-end functionality: www.Metrus.com
Our design aesthetic was to use interesting, high-impact photographs of people and dynamic environments to signify the very high-level work that Metrus does. While Metrus’ old website featured frequently used “tech” photos and icons, we chose photos with an artistic touch, which beckon the site visitor to explore further.
The site content is centered around individual services, case studies, and team pages. On the homepage, “About Us” icons and a breakdown of the 5 basic services enables visitors to orient themselves. A main “Case Studies” page, linking to individual in-depth studies, displays short summaries upon hover, providing both visual and text-based cues for the content.
In addition, we made a few functional additions to Metrus’ website which helped automate some of the firm’s marketing outreach. A “Recommended Readings” functionality allows users to check any number of articles, book chapters, and white papers available for reading, and submit a request — the system then automatically sends those articles to the user.
Finally, the addition of a blog, with easy to add posts via the admin enabled Metrus’ staff to quickly add articles, events, and other happenings to the home as well as a separate news archive page.
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