MORGAN LAW FIRM

An Insurance Law Boutique

Morgan Melhuish Abrutyn is a highly-regarded law firm founded in 1910, located in Livingston, New Jersey. The firm’s 30 attorneys are focused in the practice areas of insurance law and a wide range of civil litigation. Their attorneys are regularly recognized as “Super Lawyers” and the firm has been selected by US News & World Report as a Tier 1 personal injury firm in New Jersey.

Identity, Digital Media & Photography

We also designed a new logo for the Morgan Law Firm, for the website as well as the firm’s business cards and other marketing materials.We reworked and modernized Morgan’s online presence, designing & developing a modern, responsive WordPress website with a full-screen look & feel. With a homepage rotator, a news blog, homepage news summaries, and detailed attorney bio pages, the new site conveyed an entirely different brand for the firm than its predecessor.

Two Full Days of Photography for Entire Team

Our portrait photography focused on capturing full-body shots of each attorney in a variety of poses, the best of which was added to the attorney’s detailed bio page. 30 attorneys were photographed over a period of two days. We also captured shots of attorneys in conferences, meetings, and one-on-one discussions — the addition of these images throughout the website created an online presence which conveyed the firm’s personality and dedication to clients.

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MORGAN LAW FIRM

DIGITAL MEDIA PRODUCTION

A business’ online presence is an integral part of its brand – in a world where clients and customers often first discover and engage with you online. A strong website is an opportunity to inform as well as strengthen your brand and the connection with your audience.

We build online credibility through design, content, and functionality – creating or modernizing websites with high-impact branded imagery, UX-friendly features, and persuasive messaging.

Our websites and social media are highly customized to the client’s visual identity and long-term strategy. We work closely with our clients, and in conjunction with design and development teams for maximum impact.

We also provide customized online marketing focused on LinkedIn advertising and outreach.

Our digital media production services include:

MARKET RESEARCH

Market research provides the means for businesses to better understand their clients and customers and make more informed business decisions. This is especially important in an increasingly crowded, digitized, and complicated economic landscape.

Through a deeper understanding of your clients and customers, their pain points and desired solutions, you can steer resources into services (or products) that will satisfy specific needs.

We provide customized market research for our clients with both qualitative and quantitative techniques, through primary and secondary research.

Our market research strategy services include:

BRAND STRATEGY

Every successful business is built on strategic planning. These businesses require detailed, thought out, and creative strategies to identify, build, and promote their brand.

The result of a strong brand is a deeper customer / client connection, employee loyalty, as well as investor confidence, all translating to higher revenue.

We partner with our clients by delving into and finding the unique qualities and characteristics of their product or service offerings that set them apart from the competition. Combining quantitative and qualitative techniques, we accelerate businesses growth through such differentiation.

Our brand strategy services include:

CORPORATE & INVESTOR COMMUNICATIONS

Powerful communication is the bedrock of your connection to your audience, prospects, and investors.

Whether you need a sales presentation, an investor pitchdeck, marketing collateral, an online presentation, we provide high-impact, institutional-level materials which give you a competitive edge in a very crowded market.

Combining creative graphic design, rigorous analysis (garnered from our legal background) – as well as the perspective of a narrative presentation — we create the design, copy, and organization of the complete deliverable, ready to be shared.

Our communications services include: