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Morgan Law Firm

30 attorney law firm in New Jersey specializing in insurance law and commercial litigation

Morgan Melhuish Abrutyn is a highly-regarded law firm founded in 1910, located in Livingston, New Jersey.  The firm’s 30 attorneys are focused in the practice areas of insurance law and a wide range of  civil litigation.  Their attorneys are regularly recognized as “Super Lawyers” and the firm has been selected by US News & World Report as a Tier 1 personal injury firm in New Jersey.

We reworked and modernized Morgan’s online presence, designing & developing a modern, responsive WordPress website with a full-screen look & feel.  With a homepage rotator, a news blog, homepage news summaries, and detailed attorney bio pages, the new site conveyed an entirely different brand for the firm than its predecessor:  www.morganlawfirm.com.

Our portrait photography focused on capturing full-body shots of each attorney in a variety of poses, the best of which was added to the attorney’s detailed bio page.  30 attorneys were photographed over a period of two days at the firm’s offices in Livingston, New Jersey.

Simultaneously, our photography team captured shots of attorneys in conferences, meetings, and one-on-one discussions — the addition of these images throughout the website — in a slideshow, banners, and other areas — created an online presence which conveyed the firm’s personality and dedication to clients.

We also designed a new logo for the Morgan Law Firm, for the website as well as the firm’s business cards and other marketing materials.  After a number of rounds of variations, the firm chose a text-only logo with an orange color and modern font, with “MMA” as the firm’s immediately recognizable initials.