& DIGITAL STRATEGY
The Right Combination of Strategy & Creative Media to Fuel Business Growth
No two projects are alike. We celebrate the diversity of our clients, their individual goals and needs by being avid listeners, strategic explorers, and passionate creators. We apply insights garnered from years of experience to find unique solutions to individual situations. Whether through a new design, improved branding, or specific assets (such as a sales or interview videos) to help conversion, we offer our clients a strategy and the tools to drive new engagements and new business.
In a world that is increasingly information saturated and undifferentiated (while clients’ attention spans get shorter and shorter), we create strategies and build products that are, above all unique and captivating. We do this with by combining visual design talent, written acumen, a strategic analytical process, and a flair for creating narrative experiences.
We’re also able to deliver eclectic individual products as well as an integrated suite or campaign. Among the types of deliverables we provide are: high-level and engaging written content and thought leadership articles; sales and promotional videos aimed at drawing in an initial audience; websites with a cutting-edge design, high-impact imagery, and a superior user experience; and PowerPoints and other sales “empowerment” materials which give you a competitive edge in your presentation.
Our expertise crosses into many fields and disciplines — but our challenge is always to bring together the best team to meet our clients’ specific needs in a given project.
Our Creative Team
We are a dedicated team of professionals, strategists, marketers and production talent.
Ron IdraFounder & Creative Director
Ritima SoodProject Manager / Developer
Tom KingOnline Marketing Account Executive
Steve ElliotDirector & Digital Editor
Dennis ThomasDirector of Photography
Andrei OlariuCEO, Partner Web Development Agency
Nilesh KananiWeb Developer
Ritima has always been passionate about solving problems, simplifying processes, and leveraging technology to streamline business operations. Ritima has over 20 years of hands-on programming and executive management experience that she has utilized in the design and development robust websites and technology solutions.
Her expertise lies in working with small to medium sized businesses; creating, leading and managing global teams, offering her project management skills for extending their technological capabilities through successful implementation of projects on time and within budget.
Ritima has also been a strong supporter of Women Owned Businesses, especially on Long Island. She has been serving on the Board of Suffolk County Women’s Business Enterprise Coalition, a not-for-profit organization that promotes and supports women owned businesses through professional development opportunities.
Tom has nearly 20 years technology industry experience and 4+ years with Path Interactive, working on new client engagement, partner development and key account management.
In his role as Senior Account Executive, he provides client leadership on initial strategy and engagement, digital transformation and setting up for sustainable growth. His clients range from award-winning startups to enterprise brands in both B2B and B2C.
His expertise is analyzing his client’s business and understanding where the pain points are, and then setting up a unique and detailed marketing strategy and campaign which includes relevant Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), as well as Social, Programmatic, Display and Mobile Advertising.
Steve Elliot has been a freelance producer, editor, director of photography, and sound operator and for more than thirty years. Born into a family of directors and filmmakers who have their own Hollywood production company, he learned his skills working in the family business making TV commercials.
Throughout his career, Steve has worked on commercials, shorts, and Hollywood studio feature films. He recently edited a film by famed director Roland Joffe, director of The Killing Fields.
He has been a member of the Directors Guild of America since 1980 as an assistant director. For twenty years, starting in 1994, Steve taught film editing and then digital editing at New York University in both the School of Professional Studies, and Tisch School of the Arts.
For the past decade his work has been concentrated in the corporate and documentary field.
Dennis Thomas is a film Director, Director of Photography, Editor, and Graphic Designer. In over 8 years in film, documentaries, music videos, and commercial work, Dennis has experience working nearly every position in nearly every genre.
With roots firmly planted in audio and music production, Dennis began his career with audio post and theatrical production. This led him to the film world working in the audio and grip departments, and secured his love of the collaborative efforts of film production. This would eventually give way to the photographic and visual side, working in fast paced and unpredictable documentary settings. Through this, he was able to study and absorb the subtle elements of movement and emotion, and apply them to cinematic narratives.
Dennis’ thorough experience in all aspects of post production processes (both audio and visual), has made his workflow as a director, cinematographer, and editor, highly efficient and effective. His complete understanding of the whole process, from the smallest details in pre-production, to highly technical operations during production, and on to a timely delivery of a finished product, allow for a meticulously prepared for and executed project. All the while with the highest concern for efficiency and quality.
Above all else, Dennis’ love, pride, and devotion to his craft and love of communal contribution is what motivates him to take on new challenges (personally and professionally) every day.
Nilesh is a knowledgeable and extremely well-rounded web developer who seeks to build sites that both delight and inform. Seeking to continuously perfect his skills, he refines his expertise in various programming languages including HTML, CSS, and jQuery; including PHP and MySQL; He also researches and absorbs practical information through several hundred RSS feeds he subscribes to.
His process combines a mix of disciplines learned in 10+ years of working with development teams and exploring the psychology of users. He does his best to stay on top of changes in the state of the art to meet challenges with tools well suited to the job at hand. Whether he is researching, experimenting, or building digital products, he applies his learning and passion throughout.
In addition to learning new tools and frameworks, his larger focus is on the culture of the web itself and its impact on the world.