Effective Branding Demands Rigorous Strategy + Creative Media

We are a small but powerful strategic agency located in the heart of NYC helping  build online brands and media experiences for our clients.  Working with professional practices, small companies, and nonprofits, we enable our clients to get their message across a wide diversity of digital media.

In a world that is increasingly digitally driven – and with the attention span of customers and consumers steadily shrinking – we seek to capture attention and then continuously engage our audience.  Starting with insight, we research, learn, and discover — and then come up with an effective strategy to brand our clients’ firm or business online.

From standalone products such as a single website or video to an integrated online marketing campaign, our services are customized to the industry, and needs, of our clients.  We produce responsive WordPress websites with a focus on modern design and a strong user experience, high-level written content and content strategy, branded online videos, and corporate photography.

Our Services

Our services cross over several areas and disciplines, but are always customized and directly focused on our clients’ needs.

 

Generally, what we do falls into four general areas:

STRATEGY & BUSINESS DEVELOPMENT

We provide strategic and business development services which promotes your services and your brand, opens new markets or strategic partnerships, and increases your overall visibility.

 

We accomplish this by first learning about your business and services, and exploring your immediate and long-term goals. We work with an extensive network of industry affiliates, professional firms, event companies, professional associations, investors, and private equity firms.

VIDEO PRODUCTION

We produce corporate videos — and shoot portrait & event photography — which promote and showcase your team, company, or campaign. Carefully crafted in message and style, our videos convey informative content but also capture those intangible qualities which define your uniqueness and showcase these qualities to your audience.

 

Types of videos we produce include:

 

+ Company/Firm Promotional Web “Commercials”
+ Professional Interviews
+ Explainer Videos
+ Event Videos

MARKETING AUTOMATION

We strategize and put together marketing automatation campaigns customized to your business, industry, and long-term marketing goals. Through our strategic partners, we work with platforms such as Hubspot, Salesforce, and Marketo.

 

As a first step, we delve into your current marketing and customer data. We then help you put together customer personas — a conceptual framework to better understand the behaviors, interests, and buying habits of your audience.

 

Finally, we plan and execute a social media, email marketing, or other digital marketing campaign which automatically markets you directly to your audience, in a way which frees your time and energy.

ONLINE PRODUCTION

These days, web visitors expect a fresh and dynamic experience every time they go online. We design/develop modern, responsive WordPress websites and write high-level, readable content which keeps your online brand fresh and distinguishes you from competitors.

 

Our website clients have included law firms, financial services firms, lending companies, manufacturing / technology companies, staffing agencies, and arts & entertainment institutions.

Our Creative Team

We are a dedicated team of professionals, strategists, marketers and production talent.

Ron Idra
Ron Idra
Founder & Creative Director

Ron Idra has nearly 10 years’ experience producing, strategizing and providing powerful and engaging online and digital media for law firms, financial practices, and technology/industrial companies.

 

Combining marketing and legal experience with a passion for the arts, Ron has designed/developed and project managed over two dozen websites, written marketing content, directed corporate photoshoots, and produced videos, often in integrated multimedia packages. Recent clients include law firms in Manhattan, New Jersey, and White Plains including The Fleischman Law Firm, Morgan & Melhuish Abrutyn, The Alcott Law Group, Denlea & Carton, and Ostrager Chong Flaherty & Broitman, P.C. He has also worked on new digital media for Zober Industries, a 160 employee manufacturer located in Croydon, Pennsylvania.

 

As a former practicing attorney, Ron was an associate at the Manhattan firms of Dewey Ballantine and Pennie & Edmonds, LLP, in litigation and transactional intellectual property. He consulted as in-house counsel at Fortune 500 companies such as J.P. Morgan & Co. and MetLife Insurance, as well as for solo attorneys and small law firms, protecting the rights of businesses, inventors, and writers.

 

He is the author of two editions of a book on intellectual property licensing for the layperson: The Complete Licensing Kit, published by Sourcebooks in 2005, available on amazon and bookstores nationwide. Most recently, he co-presented a CLE at the New York County Lawyers Association (April, 2013) on recent trends in social media and the law.

 

Ron holds a JD from New York University School of Law where he was an editor on the N.Y.U. Law Review. He holds a BA in philosophy from Brooklyn College, with Phi Beta Kappa honors.