Effective Branding Demands Rigorous Strategy + Creative Media

We are a small but powerful strategic agency located in the heart of NYC helping  build online brands and media experiences for our clients.  Working with professional practices, small companies, and nonprofits, we enable our clients to get their message across a wide diversity of digital media.

In a world that is increasingly digitally driven – and with the attention span of customers and consumers steadily shrinking – we seek to capture attention and then continuously engage our audience.  Starting with insight, we research, learn, and discover — and then come up with an effective strategy to brand our clients’ firm or business online.

From standalone products such as a single website or video to an integrated online marketing campaign, our services are customized to the industry, and needs, of our clients.  We produce responsive WordPress websites with a focus on modern design and a strong user experience, high-level written content and content strategy, branded online videos, and corporate photography.

Our Clients

Law firms, financial companies, real estate, consulting, not-for-profits, industrial manufacturing — we service multiple industries and specializations.  Regardless of the client we work with, we seek to fully understand their needs, niche, specialization, as well as the wider environment in which they compete.

Our clients range in size from small to mid-size, in New York, New Jersey, and elsewhere in the tri-state area.

Law Firms
Finance & Real Estate
Industry / Technology / Consulting


Satisfied Customers
Photoshoots & Videos
Projects Completed

Our Creative Team

We are a dedicated team of professionals, strategists, marketers and production talent.

Ron Idra
Ron Idra
Founder & Creative Director
Bruce Segall
Bruce Segall
Marketing Consultant
Carl Norr
Carl Norr
Cinematographer / Photographer
Steve Elliot
Steve Elliot
Digital Editing / Sound

Ron Idra has nearly 10 years’ experience producing, strategizing and providing powerful and engaging online and digital media for law firms, financial practices, and technology/industrial companies.


Combining marketing and legal experience with a passion for the arts, Ron has designed/developed and project managed over two dozen websites, written marketing content, directed corporate photoshoots, and produced videos, often in integrated multimedia packages. Recent clients include law firms in Manhattan, New Jersey, and White Plains including The Fleischman Law Firm, Morgan & Melhuish Abrutyn, The Alcott Law Group, Denlea & Carton, and Ostrager Chong Flaherty & Broitman, P.C. He has also worked on new digital media for Zober Industries, a 160 employee manufacturer located in Croydon, Pennsylvania.


As a former practicing attorney, Ron was an associate at the Manhattan firms of Dewey Ballantine and Pennie & Edmonds, LLP, in litigation and transactional intellectual property. He consulted as in-house counsel at Fortune 500 companies such as J.P. Morgan & Co. and MetLife Insurance, as well as for solo attorneys and small law firms, protecting the rights of businesses, inventors, and writers.


He is the author of two editions of a book on intellectual property licensing for the layperson: The Complete Licensing Kit, published by Sourcebooks in 2005, available on amazon and bookstores nationwide. Most recently, he co-presented a CLE at the New York County Lawyers Association (April, 2013) on recent trends in social media and the law.


Ron holds a JD from New York University School of Law where he was an editor on the N.Y.U. Law Review. He holds a BA in philosophy from Brooklyn College, with Phi Beta Kappa honors.

Bruce K. Segall has 25 years’ experience in large financial services companies and smaller firms.


Bruce works with small to mid-size firms and companies to build visibility, deepen relationships and grow their lead base.  Much of his work involves acting as an Outsourced Sourced Marketing Director for firms that do not have marketing in-house. In this capacity, he (a) has provided outsourced marketing director services for the White Plains law firm Keane & Beane, P.C. since 2010; and (b) rebranded the IT Outsourcing company Camelot, now Coranet Corp. (At The Core of Your Network), and continues to manage marketing and client satisfaction initiatives for Coranet. Bruce helps clients with website launches, writing and implementing website copy updates and various e-communications.


Other law firm clients have included Krantz & Berman, LLP, Feingold & Alpert, LLP, the Fleischman Law Firm and Simonson Hess Leibowitz & Goodman.


Bruce also has a practice in helping professionals leverage LinkedIn for business development and relationship management. He has trained over 50 clients (including many lawyers) and dozens of professional associations on LinkedIn.


From 2004 until early 2010, Bruce led marketing and business development for Sirota Consulting. Prior to 2004, he was with Citibank, MasterCard International and Pitney Bowes in positions of progressive increased responsibility in marketing, product development and general management.


A Yale graduate Magna Cum Laude in American Studies, Bruce has an MBA in Marketing from Stanford Business School. He is the author of a number of articles and guest blog posts, focusing on LinkedIn and professional services marketing.


Bruce is also chair of the Small Firm Special Interest Group of the Legal Marketing Association and a frequent public speaker, for example at the Fairfield County Connecticut Bar Association in May 2014.