STRATEGY & BRANDING
Providing Strategy and Creative Media in Pursuit of New Business
We are a small but powerful strategic agency located in the heart of NYC helping build online brands and media experiences for our clients. Working with professional practices, small companies, and nonprofits, we enable our clients to get their message across a wide diversity of digital media.
In a world that is increasingly digitally driven – and with the attention span of customers and consumers steadily shrinking – we seek to capture attention and then continuously engage our audience. Starting with insight, we research, learn, and discover — and then come up with an effective strategy to brand our clients’ firm or business online.
From standalone products such as a single website or video to an integrated online marketing campaign, our services are customized to the industry, and needs, of our clients. We produce responsive WordPress websites with a focus on modern design and a strong user experience, high-level written content and content strategy, branded online videos, and corporate photography.
Our services cross over several areas and disciplines, but are always customized and directly focused on our clients’ needs.
Our Creative Team
We are a dedicated team of professionals, strategists, marketers and production talent.
Ron IdraFounder & Creative Director
Steve ElliotDirector & Digital Editor
Ritima SoodProject Manager / Developer
Steve Elliot has been a freelance producer, editor, director of photography, and sound operator and for more than thirty years. Born into a family of directors and filmmakers who have their own Hollywood production company, he learned his skills working in the family business making TV commercials.
Throughout his career, Steve has worked on commercials, shorts, and Hollywood studio feature films. He recently edited a film by famed director Roland Joffe, director of The Killing Fields.
He has been a member of the Directors Guild of America since 1980 as an assistant director. For twenty years, starting in 1994, Steve taught film editing and then digital editing at New York University in both the School of Professional Studies, and Tisch School of the Arts.
For the past decade his work has been concentrated in the corporate and documentary field.
Ritima has always been passionate about solving problems, simplifying processes, and leveraging technology to streamline business operations. Ritima has over 20 years of hands-on programming and executive management experience that she has utilized in the design and development robust websites and technology solutions.
Her expertise lies in working with small to medium sized businesses; creating, leading and managing global teams, offering her project management skills for extending their technological capabilities through successful implementation of projects on time and within budget.
Ritima has also been a strong supporter of Women Owned Businesses, especially on Long Island. She has been serving on the Board of Suffolk County Women’s Business Enterprise Coalition, a not-for-profit organization that promotes and supports women owned businesses through professional development opportunities.