Strategy and Creative Media to Grow Your Business

We are a passionate group of creative professionals eager to take on a variety of digital, marketing, and video challenges! Located in the heart of NYC, we help build online brands and media experiences for our clients, keeping their customers and clients interested and engaged.

In a world that is increasingly digitally driven – and with the attention span of customers and consumers steadily shrinking – above all, we seek to make things captivating and creative. Starting with exploratory meetings, we question, research, learn, and discover — and then come up with the insights and strategies to really brand our clients.

From standalone products such as a basic website or video clip to a full integrated online marketing campaign, our services are customized to the industry, audience, and needs of our clients. We produce responsive WordPress websites with a focus on modern design and a strong user experience, high-level written content and content strategy, as well as promotional and informational online video.

Our Services

Our services cross over several areas and disciplines, but are always customized and directly focused on our clients’ needs.

STRATEGY & BRANDING

Most brands live and breathe in a complex ecosystem of online content, social media, blogs, and traditional press. Reaching your target audience requires in-depth analysis, a creative strategy, and a project management approach to implementing solutions.

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>> Messaging & Positioning:
We study your firm, professionals, services, current marketing, and competitors and fine-tune an approach to differentiate you in the marketplace. We help you find your voice and articulate your mission.

 

>> Digital Marketing Strategy:
From thought leadership article writing to blogging – using creative tools such as webinars, surveys, and video presentations – we plan a campaign consisting of pragmatic marketing steps to develop and expand your audience.

 

>> Social Media Plans:
We plan a customized social marketing campaign – focusing primarily on Linkedln and Twitter – which will engage a general audience and drive prospective clients to your site. We also actively build and engage a social media audience, driving increased traffic to your site.

VIDEO PRODUCTION

We produce an individual or a series of clips from start to finish — from concept to planning, script writing, filming, and editing. Types of clips produced include:

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Promotional Clips:
Conveying your firm’s mission, message, and key professionals in a matter of minutes, with B-Roll (background footage) of your offices or work environment, in a high-end visual style.

 

Interview / Thought Leadership Clips:
News-style informational clips which serve a marketing, educational, or PR purpose.

 

Events & Presentation Coverage:
Promote how your firm engages with clients, prospects, and the general public at client conferences, firm events, or other special presentations.

 

Explainer & Training Videos:
Present a topic in-depth, a practice area overview, or an overview of recent industry trends.

WEB DESIGN & DEVELOPMENT

We approach websites as brand overhauls: an opportunity to create powerful messages, visuals, and content, together which showcases the caliber and expertise of your firm.

Our sites feature:

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A Modern, Screenwide Design:
Our sites have a clean, modern look, with unique iconography, and a simple & streamlined user experience for your visitors.
Consistency and modern look & feel sends a signal to clients and prospects of a unified brand.

 

Strategic Site Content:
From summaries and professional bios to taglines, case studies, articles, client profiles, and blogs, we strategize and carefully position your content to build your authority, while ensuring visitors find the information they’re looking for.

 

WordPress & Responsive Coding:
All our websites are WordPress content­ managed, for easy edits. Every site we develop is fully responsive, adaptive to mobile & tablet devices, and is also on-site SEO optimized.

CONTENT MARKETING

Informative, well-written content which demonstrates your expertise to prospects, clients, and referral sources helps establish an authentic professional services brand.

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Thought Leadership & Whitepapers:
We create either a one-off or a series of high-quality, engaging long-form articles for Linkedln, industry blogs, or publication. We’ve written technical papers, legal and marketing content, as well as miscellaneous articles.

 

Website Copy & Marketing Collateral:
From specialized web content (including bios & professional profiles) to brochures and summary sheets, we craft visually engaging and thoughtful content and materials, all of which are highly readable and persuasive.

 

Training Materials & Client Presentations:
We develop materials – both in written form and online – to present to clients or colleagues or to train employees. We also craft company policies in the digital space, such as a firm-wide social media policy for employees.

Our Creative Team

We are a dedicated team of professionals, strategists, marketers and production talent.

Ron Idra
Ron Idra
Founder & Creative Director
Steve Elliot
Steve Elliot
Director & Digital Editor
Ritima Sood
Ritima Sood
Project Manager / Developer

Combining marketing expertise and a past practice as an intellectual property attorney, Ron developed Media For Professionals to address the myriad digital media & marketing challenges of professional services firms. He has project managed a wide variety of legal, financial, corporate, and arts & entertainment websites for firms and companies in New York and the tri-state area. He has also written extensively, directed photoshoots, and produced a variety of corporate videos for his clients.

 

Ron was an associate at the firms of Dewey Ballantine and Pennie & Edmonds, LLP, in intellectual property law. He consulted as in-house counsel at Fortune 500 companies such as J.P. Morgan & Co. and MetLife Insurance Co. He worked on legal matters for clients such as Hewlett Packard, Simon & Schuster, Trish McEvoy Cosmetics, and renowned chef Daniel Boulud.

 

Ron is the author of two editions of a book on intellectual property licensing for the layperson: Profit From Intellectual Property, published by Sourcebooks, Inc. He co-presented a Continuing Legal Education (CLE) at the New York County Lawyers Association on recent trends in social media and intellectual property law.

 

Ron works closely with The Polaris Group, a NYC business development firm in the private equity, hedge fund, and family office community. He holds a JD from New York University School of Law where he was an editor on the NY.U. Law Review.

 

Ron works with a diverse team of experienced web developers, graphic designers, directors of photography & camera operators, digital film editors, and others.

Steve Elliot has been a freelance producer, editor, director of photography, and sound operator and for more than thirty years. Born into a family of directors and filmmakers who have their own Hollywood production company, he learned his skills working in the family business making TV commercials.

 

Throughout his career, Steve has worked on commercials, shorts, and Hollywood studio feature films. He recently edited a film by famed director Roland Joffe, director of The Killing Fields.

 

He has been a member of the Directors Guild of America since 1980 as an assistant director. For twenty years, starting in 1994, Steve taught film editing and then digital editing at New York University in both the School of Professional Studies, and Tisch School of the Arts.

 

For the past decade his work has been concentrated in the corporate and documentary field.

Ritima has always been passionate about solving problems, simplifying processes, and leveraging technology to streamline business operations. Ritima has over 20 years of hands-on programming and executive management experience that she has utilized in the design and development robust websites and technology solutions.

 

Her expertise lies in working with small to medium sized businesses; creating, leading and managing global teams, offering her project management skills for extending their technological capabilities through successful implementation of projects on time and within budget.

 

Ritima has also been a strong supporter of Women Owned Businesses, especially on Long Island. She has been serving on the Board of Suffolk County Women’s Business Enterprise Coalition, a not-for-profit organization that promotes and supports women owned businesses through professional development opportunities.